About Us

"This is not just a dealership, it's a Destination!!"

Zeigler Motorsports in Kalamazoo Michigan is part of the Zeigler Automotive Group, one of the largest automotive dealer groups in the country. Our multi-line dealership carries a large volume of Arctic Cat®, Can-Am®, E-Z-GO, Honda®, Indian Motorcycle®, Kawasaki, KTM, Polaris®, Slingshot®, Sea-Doo, Ski-Doo, Suzuki, CFMoto. Kayo, Lynx®, Yamaha eBikes, Timbersled, and Yamaha products and specializes in the complete line of Honda Power Equipment and Yamaha Power Equipment. Here at Zeigler Motorsports our main focus is providing A Great Experience with the largest selection in Michigan and a friendly, knowledgeable staff always waiting to help at our 50-acre facility.

Located at 5001 Park Circle Dr. Kalamazoo, MI 49048, inside MidLink business park, our dealership's facility features a Tap House Restaurant and Bar, a 30-foot mountain and waterfall, a 300 sq. ft. video wall, indoor service write up area, 150 person training and development center, 400,000 sq ft storage facility and much more. "We are changing the way people experience motorsports. This new location is more than just a dealership, "It's a destination and an entertainment complex."

The new dealership also includes 3 onsite tracks spanning over 4-miles. Dream Traxx, the nation's premier track building company, developed a 1.3-mile motorcross track, a side-by-side track with natural obstacles, and an additional junior track. "At our dealership, you will be able to test drive our vehicles in their natural environment. Every aspect of the complex was designed to give the customer an amazing experience," he continued.

Aside from the attractions and entertainment features, Zeigler emphasized the one-stop-shop aspect of the complex by including a 400,000 sq. ft. area where clients can store their vehicles in an impressive 85,000 sq. ft. for sales and service - including 24 large indoor service lanes. Clients will also be able to take advantage of an in/out service which includes storing their vehicles on site and using them on the tracks without needing a trailer.